Finning CAT required a direct mail piece to help them generate leads for their Materials Handling Division. Designed to look like a spare parts box for their forklift trucks, this mailer was sent to specific businesses which resulted in a full years targets being reached in half the time. The mailer comprised of a faxback form, a relevant case study and a postcard with an incentive to get a free pair of CAT boots for every order made. The actual box itself also revealed savings and offers on products. Designed at Starfish.
