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TruckEast corporate identity and branding

Based in the Eastern Counties, TruckEast is one of the UK's largest independently owned commercial vehicle dealers for Scania. A re-brand was required to make new and existing customers aware of the different services and support that TruckEast offers including recycled parts and aftersales support. A set of brand guidelines were developed along with new marketing materials that consolidated TruckEast's values. The new branding has subsequently been applied to stationery, vehicle livery and signage. Designed at KLM.

Branding // Identity // Graphic Design

truckeast logo
truckeast logo clearance brand guidelinestruckeast colour references
red and blue folder design
truckeast folder front and back views closeup of folder spine
truckeast folder inserts of services
truckeast new and used insert
truckeast red folder design
new and used insert double page spread
truckeast folder inserts of services

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